Showing posts with label olympics. Show all posts
Showing posts with label olympics. Show all posts

Thursday, June 14, 2007

How the Worst Logo in Olympic History Can Be A Health and Cultural Hazard.

The world gave a collective gasp when the London Olympics 2012 official logo was finally unveiled last 4th of June 2007. The pink logo (which also comes in shades or orange, green, blue) provoked such a negative reaction worldwide that almost 50,000 people has signed an online petition survey at http://gopetition.com/petitions/change-the-london-2012-logo-extended-campaign.html
to have the logo changed. The 450,000GBP worth of graffiti-styled 2012 caused massive migraines and epileptic attacks (for photosensitive cases) and the logo has been described by some like a girl giving a blowjob (or worse, a blogger described it as "Lisa Simpson sucking off an elephant") .

The logo was created by Wolff Olins, an international design agency.

According to the Sun, "Olympics bosses were left squirming with embarrassment after an epilepsy group reported 12 cases of people collapsing through looking at it.

Epilepsy Action warned that 23,000 mainly young people in the UK were at risk from the TV and internet version.

They suffer from the photosensitive form of epilepsy and flickering images can trigger fits.

It is estimated there are 2.5million people worldwide with the condition — which could have left the Olympic Organising Committee facing massive injury lawsuits.

Epilepsy Action spokeswoman Ingrid Burns said: “The logo was not safe for people with photosensitive epilepsy.

“Within hours of it being launched we received 12 reports of people suffering seizures.

“This is extremely serious. Young people up to the age of about 19 are most at risk — and they are the logo’s main target group.” Leading epilepsy expert Professor Graham Harding said: “I can’t imagine how this slipped through.

“Thousands of people could have been affected. It’s serious and has to be corrected.”

The aesthetic values of the logo for sure leaves much to be desired, it felt haphazard, unimaginative, and a little stilted. It almost reminds me of the dreaded neons of the '80s, the kind of London kitsch fashion that everyone who has lived through that era of enormous hairsprayed hairs, studded belts, and neon faux leather jackets shudders of reliving again. I think the Olympics symbolize more than that childish piece of non-art, the logo should embody the true spirit of the host nation, the host city, its international uniqueness amidst the diversity of the Games.



London Olympics 1948






























Moscow 1980. The year I was born. United States boycotted the Games.












Los Angeles Games. In retaliation, Russia and the its Sattelite states also boycotted the Games.
























The Olympics return to Asia after 24 Years. Japan has hosted the quadriennial event in 1964. Japan would have hosted the 1940 Olympics but Tokyo renounced the organization of he Games due to the prevailing war with China, and thus it was reassigned to Helsinki.













    

The Catalan City of Barcelona hosts one of the most memorable torch lighting ceremony
 with an archer shooting an arrow into the Olympic Cauldron.

















The Olympics goes back to the US again for the 4th time. Olympic Village gets bombed.




























Sydney hosts one of the most spectacular Opening Ceremonies ever. Australia hosts the Olympics for the 2nd Time since Melbourne in 1956.













The Olympics return to the land of its birth. Athinai hosts the event for the second time since its inception in 1896.













































China will be the third Asian country to ever host the Olympics.  But the Games is being hounded by China's human rights records and support of the Sudanese dictatorship of Omar Bashir and the ongoing genocide in Darfur.